Industrial Design: ID is an integral part of Design Integrity's new product development process. Our industrial designers and engineers collaborate through every step in the process; from initial concept ideation that explores what the product might be, through the development stages and ultimately to implementation for manufacturing.
We're sensitive to the experiences that consumers have with products and how their experiences translate to a relationship with the brand. Because we believe that aesthetics and usability are critical to shaping users' perceptions, our designers take the lead in developing these aspects of the products that we design. Just as important, though, is our engineers' commitment to implementing the industrial design intent. The result is a blend of product form and function that meets user needs on all levels.