innovation in engineering and design

Innovation has expanded across all areas of business over the past 30 or more years. Our core focus at Design Integrity has grown over the past 15 years to incorporate a strong focus on innovation during the early stages of our customers’ new product development efforts.

Our team is exceptionally creative by nature, and we can throw 10,000 concepts on the table (quantity over quality) when called for; yet, we can be very practical and drive towards innovative concepts that are implementable when needed, as well.

Our formula involves a blend of market and user research, competitive analysis, wide-open ideation and concept development, various tools and techniques to sort and rank concepts, a strong focus on customer needs and experiences, and the right balance of creativity and practicality.

The result has been widespread recognition by our customers that our team repeatedly delivers innovative thinking, guided by a loose set of rails of practicality and realism, that leads to innovations and next-gen solutions being launched across various markets with a high success rate.

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Over the years, our team has honed a series of proprietary growth marketing processes and best practices that allow us to successfully drive innovation and new business development.

As with all of our professional services, we excel by collaborating with our clients’ teams, as their knowledge base and past research are invaluable components to the creation of a long-term vision for growth.

Market and End User Focus

Innovation can happen with or without a focus on the market and the end user, but our teams typically focus on the end user, the market dynamics, and the opportunities expressed by our customers and their customers for the initial general direction.

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Ideation

Ideation, creativity, brainstorming, creative thinking, empathy,

Sometimes with no boundaries. Other times with rails to guide our teams. 

Processes, techniques, culture, collaboration, customer knowledge integrated. 

Various sources of inspirations. 

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Concept Analysis

A key aspect of any strategic planning process is gaining a detailed understanding of the current marketplace and the trends that are shifting customer behaviors and purchase decisions. Our marketing experts study available information, develop effective research programs to paint the full picture, and summarize our findings with a detailed executive overview of the current market and developing trends.

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Viability Analysis

Innovative growth opportunities can arise from a detailed review of a company’s intellectual property (IP) assets. At times, our clients have a broad range of IP that can be applied across new product categories and markets. Other times, competitors have a head start with IP that covers new trends and technologies, whereas an IP strategy needs to be put in place to ensure future market share in emerging product and service categories.

By studying the existing IP landscape across the various market segments and product categories that a firm competes in, a detailed IP asset strategy can be developed to drive growth and secure a long-term position in core business segments.

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Innovations Realized 

In addition to the marketing services listed above, our growth marketing team offers the following services:

  • voice of the customer (VOC) research
  • new product development planning
  • business case development
  • vision creation
  • positioning and communication
  • claim creation and substantiation
  • volumetrics and purchase intent
  • go-to-market strategy

“Design Integrity is my go-to source when I need some outside help and a fresh set of eyes.”

Rob Hartman

Site Leader, ITT Corporation

Contact Us

Contact our staff to start a project or inquire about our growth marketing consulting services.