about US

Located in Chicago’s West Loop neighborhood, Design Integrity is an award-winning new product consulting firm founded in 1998. Our staff is comprised of engineering, industrial design, marketing, innovation, and new product consulting professionals with a passion for design, problem solving, and outside-the-box thinking.

We provide new product consulting and design services for clients in all phases of new product development from discovery research, definition, innovation, design, and engineering development through production start-up and market launch.

management team

Our management team is comprised of senior managers with over twenty years of experience each in both corporate and consulting design management. Our team has a passion for innovation and design, and we are actively involved in all projects that pass through our company.

Philip Anthony, P.E. – President

Phil Anthony is the founder and president of Design Integrity. Over his thirty years of engineering and product design experience, Phil has managed, designed, and developed over one hundred innovative new products across industrial, medical, and consumer markets.

Phil earned his BSME from Lehigh University in 1986. He received his MSME from Northwestern University in 1991 and his MBA (Master of Management) from the Kellogg School of Management at Northwestern in 1997.

Phil has been awarded fourteen US utility patents.  He is a proven innovation facilitator and program manager, and he has served as an expert witness on five cases related to product engineering design, trade secrets, trade secret misappropriation, patent prosecution, and patent litigation.


Aaron Eiger – Partner, Industrial Design

Over his twenty-five year career in design, Aaron has managed, designed, and contributed to dozens of innovative new products that have succeeded in the marketplace. Aaron is a proven innovator and a creative mind. He has been a key collaborator on our ID and engineering programs at DI, and he is an expert with SolidWorks software.

Aaron received his Bachelor of Industrial Design from Syracuse University in 1992. He has been a partner at Design Integrity since 2000.


Scott Rote – Partner, VP of Engineering

During his twenty-eight year career, Scott has worked exclusively in the field of new product design and development. Scott is a world-class project manager, and he has driven several dozen complex engineering programs with seven-to-eight figure budgets to successful production and market launch.

Scott earned his BSME from Marquette University in 1989, and he received his MBA from the Stuart School of Business at Illinois Institute of Technology (IIT) in Chicago in 1994.  Scott joined Design Integrity as a partner in 2000.


Tyler Greek – Director of Business Development

Tyler has over twenty years of business development experience in the design and engineering consulting field with a focus on marketing and sales. His primary goal is to establish and manage client relationships across medical, dental, industrial, and consumer market segments.

Tyler received his bachelors degree in 1992 from Illinois State University, and he has been a proven performer with a customer focus throughout his career.


Robert Guastella – Director of Electrical Systems Engineering

Robert joined Design Integrity’s management team in 2020 as our Director of Electrical Engineering. With over 35 years of electrical systems design experience across several categories, Robert will be managing our team of electrical hardware, firmware, and software engineers on a variety of new product programs across industrial, medical, consumer, and automotive markets.

Robert received his BSEE from Lawrence Technical University in 1985, and he earned his MBA at Oakland University. Robert’s career includes tenures at Beta Tech, Visteon, Tennant, and Continental Automotive.

Robert has led electrical engineering groups across a variety of programs, including innovation, new product development, post-launch product support, and entrepreneurial endeavors. His expertise includes embedded systems, hardware design, firmware and software, IoT, connected devices, front-end innovation (early stage conceptual design and proof-of-concept), production design, safety, requirements management, project management, and automotive quality systems.


Ross Carl – Director of Industrial Design

Ross has three decades of innovative product design experience that span across several consumer, medical, and industrial categories. He received his BFA at the University of Michigan, and he earned his Master of Design at IIT in Chicago with a focus on human-centered product design and research. Ross is on the faculty at the School of the Art Institute of Chicago, and he taught design at Parsons School of Design in New York, as well.

Ross has led multiple design groups throughout his career, including his most recent position as design director at Sears Holdings Corporation (with a focus on the DieHard and Craftsman brands). Ross’s portfolio demonstrates his undeniable artistic abilities, his passion for design, and his sensitivity and dedication to optimizing designs to meet the needs of end users. 


Contact Us Today

Click the link below to talk with our staff about your upcoming programs and support needs.