about US

Located in Chicago’s West Loop neighborhood, Design Integrity is an award-winning new product consulting firm founded in 1998. Our staff is comprised of engineering, industrial design, marketing, innovation, and new product consulting professionals with a passion for design, problem solving, and outside-the-box thinking.

We provide new product consulting and design services for clients in all phases of new product development from discovery research, definition, innovation, design, and engineering development through production start-up and market launch.

Our staff members have worked in various corporate and consulting positions for firms including Snap-on, Newell Rubbermaid, Abbott Labs, AbbVie, Baxter, ITW, CNH, Tennant, Continental Automotive, LAGA, HLB, Motorola Solutions, Cummins Allison, Jabil, and Komatsu.


Our management team is comprised of senior managers with over twenty years of experience each in both corporate and consulting design management. Our team has a passion for innovation and design, and we are actively involved in all projects that pass through our company.

Philip Anthony, P.E. – President

Phil Anthony is the founder and president of Design Integrity. Over his thirty-five years of engineering and product design experience, Phil has managed, designed, and developed over one hundred innovative new products across industrial, medical, and consumer markets.

Phil earned his BSME from Lehigh University in 1986. He received his MSME from Northwestern University in 1991 and his MBA (Master of Management) from the Kellogg School of Management at Northwestern in 1997.

Phil has been awarded fourteen US utility patents.  He is a proven innovation facilitator and program manager, and he has served as an expert witness on five cases related to product engineering design, trade secrets, trade secret misappropriation, patent prosecution, and patent litigation.

His career includes tenures at Snap-on, OMNI Filter, HLB offices in Chicago and Waltham, and twenty-five years at Design Integrity.


Scott Rote – Partner, VP of Engineering

During his twenty-eight year career, Scott has worked exclusively in the field of new product design and development. Scott is a world-class project manager, and he has driven several dozen complex engineering programs with seven-to-eight figure budgets to successful production and market launch.

Scott earned his BSME from Marquette University in 1989, and he received his MBA from the Stuart School of Business at Illinois Institute of Technology (IIT) in Chicago in 1994.  Scott joined Design Integrity as a partner in 2000.


Aaron Eiger – Partner, Industrial Design

Over his twenty-five year career in design, Aaron has managed, designed, and contributed to dozens of innovative new products that have succeeded in the marketplace. Aaron is a proven innovator and a creative mind. He has been a key collaborator on our ID and engineering programs at DI, and he is an expert with SolidWorks software.

Aaron received his Bachelor of Industrial Design from Syracuse University in 1992. He has been a partner at Design Integrity since 2000. Aaron’s work career includes tenures at Wielgus Product Models, Brooks Stevens, HLB in Chicago, LAGA, and 24 years as a partner at Design Integrity.


Robert Guastella – Director of Electrical Systems Engineering

Robert joined Design Integrity’s management team in 2020 as our Director of Electrical Engineering. With over 35 years of electrical systems design experience across several categories, Robert will be managing our team of electrical hardware, firmware, and software engineers on a variety of work across industrial, medical, consumer, and automotive markets.

Robert received his BSEE from Lawrence Technical University in 1985, and he earned his MBA at Oakland University. He has led electrical engineering groups across a variety of programs, including innovation, new product development, post-launch product support, and entrepreneurial endeavors. His expertise includes embedded systems, firmware and software, IoT, connected devices, front-end innovation, production design, safety, requirements management, project management, and automotive quality systems.


Joe Brennan – Business Development Manager

Joe Brennan is our point contact for key strategic client accounts, and he will be the initial contact for prospective clients considering Design Integrity for upcoming programs, as well.

Throughout his career, Joe has been successful at managing businesses and developing new business. His diverse skills include strategic planning, management consulting, product development, business development, and sales management.

Joe received his BA in economics from the University of Wisconsin in Madison, and he earned his MBA at the Keller Graduate School of Management at Devry University. Feel free to reach out to Joe directly to discuss new innovation, product development, and business opportunities. 


Peter Müller – Design Manager

Peter Müller is an experienced design manager who has led innovative design teams and successfully launched two new businesses with strong design principles. His diverse experiences prior to joining our team at Design Integrity are inspirational.

During his 13-year tenure as an Intelligence Specialist in the US Army, he earned his BFA in Industrial Design and a BA in Communications at the University of Illinois in Chicago. After his honorable discharge from the Army, Peter freelanced before joining the Global Design Team at Wrigley/Mars, where his team’s primary project earned a Good Design Award® and became Wrigley’s top selling product.

Peter co-founded two start-ups that have received international attention: Misen, a direct-to-consumer kitchenware brand launched with overwhelming success on Kickstarter; and Federal Moto, a custom vintage motorcycle shop and lifestyle brand. The breadth of his experience along with his creativity, passion for design, and entrepreneurial spirit have elevated the design work coming out of our studio to a world-class level. We look forward to many more creative and productive collaborations.


Contact Us Today

Click the link below to talk with our staff about your upcoming programs and support needs.