The American Standard ActiClean self-cleaning toilet line has been well-received in the marketplace, and it recently earned prime shelf space on the ends of aisles at Lowe’s hardware stores across the US. This new product line is a great example of how innovation can drive value and customer satisfaction through quality of life in the marketplace.

American Standard first developed and launched their new VorMax toilet line, which revolutionized how water is fed around the toilet bowl without several openings under the rim where gak can grow. The VorMax line was followed by the launch of the ActiClean system, which was developed for production and market launch in collaboration between them American Standard team in New Jersey and Design Integrity in Chicago.