In the latest edition of WFSGI Magazine released in January of 2019, Phil Anthony, the president and founder of Design Integrity, Inc., had his article, “The Perfect Match: Balancing Tradition and Innovation,” published. The main focus of the article is how firms strive to find the optimal product mix with a balance between what has worked in the past and where the market and related technologies are heading.
Thanks go out to Tim McKeown, Sr. Director of Innovation & Design, Racquet Sports at Wilson Sporting Goods, for his support and contribution to the article.
Check out the full article (starting on page 9) and the 2019 issue of WFSGI Magazine here: https://issuu.com/worldfederationofsportinggoods/docs/mag2019_web
About WFSGI: The World Federation of the Sporting Goods Industry (WFSGI) is the world authoritative body for the sports industry and is officially recognized by the International Olympic Committee (IOC) as the industry representative within the Olympic Family. The WFSGI is an independent association with no objective of economic character for its own gain and was formed by sports and sports-inspired leisure brands, manufacturers, suppliers, retailers, national/regional federations, industry and trade associations and other sporting goods industry related businesses. www.wfsgi.org