abbvie SKYRIZI® pen

SKYRIZI® is a prescription medication for the treatment of moderate to severe Crohn’s disease and ulcerative colitis, moderate to severe plaque psoriasis, and active psoriatic arthritis in adults.

Prior to AbbVie spinning off from Abbott, Design Integrity was retained to lead the industrial design and preliminary mechanical engineering development of a new HUMIRA® auto-injector pen. During the project, several design concepts were presented including numerous iterations and variations.

Abbott selected a design direction for the HUMIRA® pen, and our team developed the initial engineering design and prototypes. The design was handed off to Abbott, which completed the development effort and launched the device successfully across international markets.

When AbbVie was looking to launch a new injector pen for SKYRIZI®, their team selected a design that was based on the HUMIRA® pen handle with a few minor alterations.

SKYRIZI WEBSITE

Proven Design

The original HUMIRA® auto-injector pen had performed well during user studies, and it was launched successfully across multiple international markets. During the early developmental stages of the design effort, our team worked through multiple prototype iterations and sought feedback from a wide variety of subjects of varying ages, hand sizes, and levels of physical dexterity.

The design and ergonomic details were refined based on the results of user studies. In addition, the aesthetic design differentiated the pen from other injector devices in the marketplace. AbbVie decided to apply the handle form and visual brand language of the original pen design to the new SKYRIZI® injector pen.

 

Key Features

The SKYRIZI® pen has several design elements that render the device easy and intuitive to use. The pen is easy for end users to hold and manipulate in different orientations due to its overall form and recessed grip slots on the two sides. The activation button was positioned in a location that was easy for users to find, visually and tactilely, and operate.   

The inspection windows on the front and rear surfaces allow users to see the medication and confirm when the injection has been completed (with a yellow indicator). The removable cap stands out visually with a contrast in color from the pen’s housing. 

 

MARKET SUCCESS

The new SKYRIZI® pen was launched successfully across the US, and the design has been well received in the marketplace. The SKYRIZI® pen can be seen on commercials and instructional videos on various media outlets around the country.

INSTRUCTIONAL VIDEOS

Since launch, several instructional videos have been released through various media outlets to demonstrate step-by-step instructions for how to use the SKYRIZI® pen. The AbbVie videos are very detailed and comprehensive, and independent influencers have launched their own videos, as well. The AbbVie instructional video can be browsed by clicking the play button in the window to the right.

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